Press Releases to Build Backlinks
Another great way to build backlinks is to use a press release. Like article submissions, a press release can be picked up and republished on a wide variety of web sites, creating more backlinks for you.
A press release is different from a standard article. A press release is a news story about some event, something, or someone, and must be written as such. In any news story the basic WHO, WHAT, WHERE, WHEN, WHY, and HOW needs to be addressed. Press releases must also be longer than the average 250–300 word article. A good press release will be a minimum of 500 words telling a complete story about the topic.
Yes, webmasters, you too can write a press release!
The content of your press release is crucial.
Remember the following points when writing your press release.
Is your press release newsworthy?
The reason for a press release is to tell the world a story or news. Don’t try to make a sale, just tell the story.
Grab attention in the headline and first paragraph.They should tell most of the story. Provide relevant details after the first paragraph.
Not everything is news. Think of your audience--is your press release something you'd want to read about?
Real life examples communicate the story. Give background details that are important to the story.
The facts ma’am, just the facts. Don’t lie. Tell the truth. Avoid hyperbole.
Use an angle.
Use the active voice. Write clearly and concisely.
Beware of jargon.
Finally, your press release should end with a short paragraph that describes your company, products, service, and a brief company history.
There are numerous press release sites on the Internet. Each one has its own guidelines. Get your press release submitted and get some targeted
traffic to your web site--as well as some valuable backlinks.